Creative Lead - Design Direction



Working with the team at Albion we created a campaign to support the British Basketball team on their attempts
to get into the 2012 Olympics.

We needed to get basketball fans going to Team GB games in a bid to inspire the team to victory. We created branding, website,
daily online content, merchandise, editorial and more to help seed the idea and promote the campaign.

You can still buy the T's here! ;oP





Here's the brand film that got created...

Back British Basketball Intro from Aaron Hinchion on Vimeo.




Lenny Henry even gave the campaign his blessing...