BETFAIR / Re-Brand

During my time at Albion we re-branded Betfair, the worlds largest betting casino.

The Brief :

  1. Evolve the current identity system to be more modern, punchy, global, and to better project the brand pillars - Community / Value / Stature.
  2. Retain the key equities from the past : Arrows, flat colour, illustrative world, bold typography. 

We stripped the brand assets back to their core components, stripping out the old hand drawn style for a fresh & versatile pictographic direction - we also invented a new set of characters, the ‘Puntergrams,’ and used them to help develop the story of the brand and its customers.  

Puntergrams / Scenarios  :