ID System & Art Direction
The Work :
Evolve the current identity system to better project the brand pillars -
Community / Value / Stature.
We stripped the brand assets back to their core components, stripping out the old hand drawn style for a fresh & versatile pictographic direction - we also invented a new set of characters, the ‘Puntergrams,’ and used them to help develop the story of the brand and customers.
Puntergrams / Scenarios :