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BETFAIR /
ID System & Art Direction 



The Work :


Evolve the current identity system to better project the brand pillars -

Community / Value / Stature.


We stripped the brand assets back to their core components, stripping out the old hand drawn style for a fresh & versatile pictographic direction - we also invented a new set of characters, the ‘Puntergrams,’ and used them to help develop the story of the brand and customers.

Puntergrams / Scenarios  :



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