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BT

Art Direction & Production Manager

 
Responsible for the creation and execution of a series of animated videos to support a major marketing push for BT that involved the conceptual creation of the campaign through to delivery of the final videos.

The Idea :

Create 2 illustrated families - The 'BT family' and the 'Non BT family'. We wrote 4 one minute scripts which exaggerated differences between the services they got from their broadband services and incorporated key messaging relative to each of the scripts.

The situations we put the characters in for each film mirror the frustrations we all feel when things simply "do not work!". We picked suitable family members for each idea and pitted them against each other.

Here's the storyboards...

Here's the asset library I designed to be used in the films and the landing page we created for BT.com.



I worked closely with the client on the scripts to get the tone of voice and messaging consistent throughout the 4 executions.

Our designers took a steer from the overall look and feel for the films to build a landing page for the work which is now living on BT.com.

Clicking a video thumbnail embeds the chosen film from YouTube in place of the 4 thumbnails. 





Ben Scott Robinson ( Global Creative Director for BT.com)

"I worked with Stephen twice at Sapient Nitro, where I was CD on the BT account. He was responsible for the creation and execution of a series of animated videos to support a major marketing push for BT that involved the conceptual creation of the campaign, all the way through to delivery of the final videos.

He was superlative in every department, as well as being a joy to work with. After a couple of hours he felt like an old friend, and yet was rigorous at reporting project outcomes, and raising potential issues in good time with the minimum of fuss. His creative ideas were first class, and his execution was flawless."