Art Direction & Production Design
Creation and execution of a series of animated videos to support a major marketing push for BT that involved the conceptual creation of the campaign through to delivery of the final videos.
Write 4 one minute scripts to highlight awesomeness of BT Broadband against its closest competitor.
The Idea :
The situations we put the characters in for each film mirror the frustrations we all feel when things simply "do not work!" the way they’re supposed to. We picked suitable family members for each idea and pitted them against each other to emphasise the many factors for what makes a broadband service the most reliable for its customers.
Our designers took a steer from the art direction for the films to build multiple landing pages where the campaign content was housed for the 4 month run up to the new hub 5 launch!
Ben Scott Robinson ( Global Creative Director for BT.com)
"I worked with Stephen twice at Sapient Nitro, where I was CD on the BT account. He was responsible for the creation and execution of a series of animated videos to support a major marketing push for BT that involved the conceptual creation of the campaign, all the way through to delivery of the final videos.
He was superlative in every department, as well as being a joy to work with. After a couple of hours he felt like an old friend, and yet was rigorous at reporting project outcomes, and raising potential issues in good time with the minimum of fuss. His creative ideas were first class, and his execution was flawless."