'Collectie' is a new online homewares store, selling bespoke styled collections of interior goods, recently launched by Brighton interior stylist Jasmine Orchard.
My brief was to create a logo for the company that would resonate with Jasmines tastes for simple, classic & contemporary style.
We spent a lot of time discussing whether or not to incorporate an insignia with fonts we felt were working with the style of the brand and the products it sells but nothing felt quite right.
It wasn't until we started discussing our mutual interest in stripped back objects and imagery that we realised we could make the 6 letters of the word 'COLLECTIE' from a simple circle and it was from this idea that the logo was born.
A bunch of routes we looked at once the decision was made to work with a circle for all letters...