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Customisable Character Kit Illustration Library

Brief :
Working with Highlife.ie through 2019, we devised and produced a customisable suite of illustrations to use across a fresh brand and marketing initiative.

The Work :
As part of a wider creative strategy to humanise the brand we’ve developed a new creative direction which involves using illustration and storytelling to support the businesses marketing push over the coming year. Using the concept of the ‘Highlife Journey’ we’ll use characters, illustration and narrative to develop the story of the award winning winter ski company.
Over 2020 we’re excited to be creating a host of animated films which will further develop the personality and story of the brand and help them to create an ever clearer pathway for their future plans.  

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