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GIFFGAFF


Design Direction / Animation Direction



An integrated ad campaign to launch Giffgaff, the O2-backed community-run mobile phone network back in 2010.

The campaign included press and digital advertising, and focused on a caricature of "The Man", an anonymous figure who enjoys a lavish lifestyle.




For the digital work on the campaign, we brought the brand to life, delivering eye cahtching motion for that were aired nationwide across in host of digital formats...

- DEP ( Digital Escalator Panels ) 
- LED
- Transvision

All animation was produced inhouse by a small team of developers and motion designers. 




We wanted the movement of the pixels to look like it was a living / growing organism and so animated their growth on the timeline in Flash, frame to frame tweaking as we went. This gave us the most flexibility to make changes on the fly also and enabled us to keep the movement of the animated dots as tight as we needed to the footage for each of the clips.




Here's the full res transvision which ran for for 3 weeks at Paddington, Victoria and Liverpool Street Stations...


GIFFGAFF / The Man / JCD / Smoke from stephen moynihan on Vimeo.

And here's a medley of all the adds we produced with some nice music ;oP...

giffgaff - The Man from Albion London on Vimeo.