Re-Brand / Creative Direction & Strategy

Highlife Ski & Snowboard is an award-winning Irish ski chalet company providing ski holidays and snowboarding holidays at the heart of the world renowned 3 Valleys (Les Trois Vallees) ski area in Valley Meribel.

I’ve been the Consulting Creative Director for Highlife since they first launched back in 2002. Back then I conceived and designed their branding and co-wrote the creative strategy for the business.

Highlife are going through massive growth in their sector as and so were not only super keen to re-fresh their branding but also realised that they needed to push forward their online presence in a bid to stay ahead of their competitors and maintain the fast pace of their evolving business.  

- Visit website

The website provides a fully responsive experience for users across mobile, tablet, and desktop devices; driving direct bookings, showcasing resort amenities and special offers, and implementing a local area guide to the region to give visitors a true flavour of a stay in any one of their 3 beautiful resorts.

Moderninsing the brand logotype paired with a with new, vibrant colour palette energised the wider visual identity. We added also updated the image library, adding full-bleed photography which helped in highlighting the freshness and space of the newly refurbed chalets.