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Highlife.ie


Creative Direction / Creative Strategy / Design Direction



Highlife Ski & Snowboard are an award-winning Irish ski chalet company providing ski and snowboarding breaks in the heart of the world renowned 3 Valleys (Les Trois Vallees) ski area in Valley Meribel.

Since its conception the business has excelled year on year to become the No.1 go-to operator in the field of Winter Holidays out of Ireland. Highlife needed a new online presence to mirror this success and stay ahead of their competitors and maintain the fast pace of the industry.

We set about writing a creative strategy to bring the business up to date and pin- pointed the keys areas to explore and also planned the development of a major re-brand for the company, which included a new logo,  fully-responsive showcase website design, iconography, stationery, and templates for promotional graphics, all in preparation for their 2020 Season.

   



- Visit website




The website provides a fully responsive experience for users across mobile, tablet, and desktop devices; driving direct bookings, showcasing resort amenities and special offers, and implementing a local area guide to the region to give visitors a true flavour of a stay in any one of their 3 beautiful resorts.




Modernising the brand logotype paired with a with new, vibrant colour palette energised the wider visual identity. We added also updated the image library, adding full-bleed photography which helped in highlighting the freshness and space of the newly refurbed chalets.