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Michelin


Art Direction & Design



Worked with an hugely talented international team at Sapient Publicis to design an illustrated identity system and icon family for use across a multi-channel campaign pitch.

There are 4 main areas to the site...


Weather / Features / Terrain / Interest


Each of the 4 areas had their own sub-sections to choose from depending on the type of handling you’ve chosen and the weather you are in.
 






Here's a few of the worked up screens...