ART DIRECTION & DESIGN
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Art Direction & Design

As part of digital re-brand for the tyre giant Michelin, I conceived and illustrated this wayfinder iconography system.

There are 4 areas of the site, each with 6 main icons which aid visitors to customise their experience and find the most suitable tyres for their requirements.

The icon set is also being used for Michelin’s showroom experiences at venues across Europe.   

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