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Natwest


Design Director 


Worked with the Digital Innovations Team in NatWest to conceived and impliment the production of a vision film for a pioneering  AI ChatBot. 

The Brief :

Conceive & create a film, which highlights NatWests’ vision for the future of digital banking. 

Process:

One of the primary requirements for the project was that human interactions on the AI should feel as believable as possible - In order to connect with customers we really needed to better understanding their needs - so we studied their interactions with the helpline to the bank customer service - Pinpointing the primary ‘pain points’ gave us our scenarios that we worked up into real life situations with scripts and storyboards. 

 
We wrote a set of simple story-telling guildelines to ensure that there would be continuity of visual style and pace for the follow up films, of which there were 5. 











LUVO_IntlTransfers from stephen moynihan on Vimeo.