Today’s brand experiences need to be frictionless and remarkable for your customers. Every element should engage, with each step of the customer journey supported across any channel through the power of your eCommerce platform.
Who your customers are, what they want, how they behave… all play back into the journey you create, and the technology and insight that shape it. '
We developed story driven narratives that supported the core pillars of who they were as the personality beyond the brand and applied our findings to human stories that inspire clear direction with
Characters play a big part in the discussions with the shareholders so we had many discussions about demographics, personalities etc.
Some of the iconography designed for the films
A taste of the future / Characters travelling through time on cloud pods interacting with their new found channels on communication