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Skype


Design Direction / Motion Direction 



The Brief:

Educate business travellers about the different ways Skype can be used to keep in touch.


The Solution:

Target business travellers by working with CNN to shape current affairs programme
‘Connect The World’ with Skype at the heart of it's content.


Friendly, educational messages, cut through the noise of CNN, spreading a simple and clear message to the viewer " Skype is much more than just free calls "


Creative Challenge : 

The creative challenge on this project was to try to recreate the feeling of the beautifully animated TV Idents, but using only Flash animation - And also to keep each of the digital  outputs to under 100k each... Tasty right!

Result :


6 SLICK interactive banners - Used across CNN digital communications and associated digital channels.