Client: Skype


Art Direction / Planning / Design



The Brief:
Educate business travellers about the different ways Skype can be used to keep in touch.


The Solution:
Target business travellers by working with CNN to shape current affairs programme Connect The World with
Skype at the heart of it's content.


Friendly, educational messages, cut through the noise of CNN, spreading a simple and clear message to the
viewer " Skype is much more than just free calls "


What we produced...


- 4 Idents which were featured on TV and online, highlighting the different ways Skype can be used.

- Animated interactive banners for use on the CNN and associated websites...